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ReshapeX helps industrial distributors and manufacturers answer technical product questions correctly, by grounding AI agents in a knowledge graph of their own catalog.
Latest: Novanta’s Quick Consult, grounded by ReshapeX, has been live on ATI’s customer-facing site since April 14, 2026, in seven languages. Read the case study
Media contact: James Sugrue · james@reshapeautomation.com
ReshapeX builds the product knowledge grounding layer for industrial AI. Distributors, manufacturers and system integrators use it to answer technical product questions from their own catalog: drive configurations, fieldbus compatibility, firmware revisions, approved substitutes and discontinued parts. ReshapeX turns that catalog into a knowledge graph, and a purpose-built tool harness lets AI agents reach it on every query, with every answer sourced. Founded in 2023, ReshapeX is based in Moraga, California.
ReshapeX builds the product knowledge grounding layer that lets industrial AI answer technical product questions from a company’s own catalog, with every answer sourced.
As of 2026-10-05
We didn’t come to AI from AI. We came from the plant floor.
Between us, decades in industrial automation, robotics, and the software that runs plants. We learned that the real distance is between a great demo and a system people trust in production, and that’s where most of the work actually lives.
We started ReshapeX to close that distance for AI: not another model, but the knowledge grounding layer and tool harness underneath it, so the systems your team relies on are accurate enough to trust.
The industry rushed to ship agents, and most have stalled: an agent is only as accurate as the knowledge it can call, and a general-purpose LLM doesn’t know your products. What closes the gap is a knowledge grounding layer underneath: a graph-based representation of your products, configurations, and compatibility rules, exposed through a tool harness and verified with evals against your real catalog. That’s what takes you from a standard ~80% ceiling to 99.9% on your own questions: knowledge first, agents second, every answer citing the SKU, the page, the rule.
ReshapeX turns a company’s catalog, datasheets and compatibility rules into a knowledge graph. A purpose-built tool harness lets an AI agent reach that graph on every query, and evals run against the company’s real questions before anything reaches a customer.
Standard approaches plateau around 80% accuracy on industrial product questions. A grounded layer with a harness and evals reaches 99.9% on a company’s own questions, and every answer cites the SKU, the page or the rule it came from.
Agents built on the layer: Reshape Sales · Reshape Service · Reshape Engineer · Reshape Maintenance
Robotic end-effectors
Quick Consult specifies robotic end-effectors with millions of valid configurations in seconds, a job that once took a sales engineer with decades of pattern recognition. Every part number is checked against its canonical reference before a customer sees it. It booked revenue in week one.
Building kit systems · Pioneer since 1976
An item Expert agent wired into the customer journey: it recognizes the customer, carries the conversation forward and guides product selection across a range of more than 4,500 compatible components.
Founder & CEO
Years at Siemens in industrial automation, then in robotics: the work that taught him how much has to go right for new technology to earn a place on the floor: clean integration, operator trust, a real path from pilot to production. He builds ReshapeX for that bar.
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Founder & CTO
A PhD, a prior exit to Autodesk, and years embedded on industrial sites taught him a simple rule: technology built close to the work ships; technology built in a vacuum doesn’t. He builds ReshapeX the first way: start at the real problem, embed in the real workflow, and run evals against real questions before anything reaches a customer.
Can speak on
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“Hallucination isn’t a defect waiting on a patch, and once you see why, the whole problem looks different.”
“Ask a model to cross a discontinued part twice, get two part numbers, both plausible, identically formatted, one of them wrong.”
“That knowledge is extraordinary. It is also fragile.”
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How the grounding layer sits between ATI’s catalog and the Quick Consult agent.
Quick Consult specifying a robotic end-effector configuration on ATI’s site.
How the item Expert agent reaches item’s product knowledge.
Where the item Expert agent joins the customer journey.
A Siemens soft starter question from the Index: Claude with web search said yes in 3 of 3 runs; the verified reference answer is no.
30-second loop: Reshape Sales reads an RFP and assembles a priced proposal cited to source.
44-second loop: Reshape Service reads a customer email, pulls their order history and drafts a fix that cites the manual.
30-second loop: Reshape Engineer turns a requirement into a compatible, priced part set.
30-second loop: Reshape Maintenance reads a line’s PLC to find why a breaker keeps tripping.
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James Sugrue
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ReshapeX · Moraga, California
ReshapeX on LinkedIn
