Press kit | ReshapeX [Skip to main content](#main-content)[Skip to navigation](#navigation)[Skip to footer](#footer) PRESS KIT # ReshapeX press kit ReshapeX helps industrial distributors and manufacturers answer technical product questions correctly, by grounding AI agents in a knowledge graph of their own catalog. Latest: Novanta’s Quick Consult, grounded by ReshapeX, has been live on ATI’s customer-facing site since April 14, 2026, in seven languages. [Read the case study](/en/case-studies/quick-consult-novanta) [Fact sheet (PDF)](/press/reshapex-fact-sheet-2026-10.pdf)[All assets (ZIP)](/press/reshapex-press-kit-2026-10.zip) Media contact: James Sugrue · james@reshapeautomation.com ## About ReshapeX Boilerplate, about 75 words Copy ReshapeX builds the product knowledge grounding layer for industrial AI. Distributors, manufacturers and system integrators use it to answer technical product questions from their own catalog: drive configurations, fieldbus compatibility, firmware revisions, approved substitutes and discontinued parts. ReshapeX turns that catalog into a knowledge graph, and a purpose-built tool harness lets AI agents reach it on every query, with every answer sourced. Founded in 2023, ReshapeX is based in Moraga, California. Short version, about 25 words Copy ReshapeX builds the product knowledge grounding layer that lets industrial AI answer technical product questions from a company’s own catalog, with every answer sourced. ## Fact sheet As of 2026-10-05 Founded 2023 Headquarters Moraga, California Employees About 20 Category Product knowledge grounding layer for industrial AI Serves Industrial distributors, manufacturers and OEMs, system integrators Integrations ERP: SAP, NetSuite, Epicor Prophet 21, Infor SX.e, Eclipse, Acumatica, DDI. Documents: SharePoint, Google Drive, Dropbox, Box, file servers. Delivery: HubSpot, Salesforce, Front, Zendesk, Intercom, Slack, Teams, custom API. Security SOC 2 Type II certified Investors Ironspring Ventures, Schematic Ventures, Haystack, Bee Partners Memberships A3, AMT, MHI, ARM Institute, AHTD Media contact James Sugrue, james@reshapeautomation.com ## The story We didn’t come to AI from AI. We came from the plant floor. Between us, decades in industrial automation, robotics, and the software that runs plants. We learned that the real distance is between a great demo and a system people trust in production, and that’s where most of the work actually lives. We started ReshapeX to close that distance for AI: not another model, but the knowledge grounding layer and tool harness underneath it, so the systems your team relies on are accurate enough to trust. The industry rushed to ship agents, and most have stalled: an agent is only as accurate as the knowledge it can call, and a general-purpose LLM doesn’t know your products. What closes the gap is a knowledge grounding layer underneath: a graph-based representation of your products, configurations, and compatibility rules, exposed through a tool harness and verified with evals against your real catalog. That’s what takes you from a standard ~80% ceiling to 99.9% on your own questions: knowledge first, agents second, every answer citing the SKU, the page, the rule. ### What ReshapeX does ReshapeX turns a company’s catalog, datasheets and compatibility rules into a knowledge graph. A purpose-built tool harness lets an AI agent reach that graph on every query, and evals run against the company’s real questions before anything reaches a customer. Standard approaches plateau around 80% accuracy on industrial product questions. A grounded layer with a harness and evals reaches 99.9% on a company’s own questions, and every answer cites the SKU, the page or the rule it came from. Agents built on the layer: Reshape Sales · Reshape Service · Reshape Engineer · Reshape Maintenance ### Customer proof Robotic end-effectors #### Novanta (NASDAQ: NOVT) · ATI Industrial Automation Quick Consult specifies robotic end-effectors with millions of valid configurations in seconds, a job that once took a sales engineer with decades of pattern recognition. Every part number is checked against its canonical reference before a customer sees it. It booked revenue in week one. 400+ Sessions in 2 weeks 7 Languages live 100% Part-number accuracy [Read the Novanta case study](/en/case-studies/quick-consult-novanta) Building kit systems · Pioneer since 1976 #### item An item Expert agent wired into the customer journey: it recognizes the customer, carries the conversation forward and guides product selection across a range of more than 4,500 compatible components. 24/7 Expert guidance, every visitor 2 Languages, English and Spanish [Read the item case study](/en/case-studies/item-expert-agent) ## Spokespeople ![Juan Aparicio, Founder and CEO of ReshapeX](/_next/image?url=%2Fpress%2Freshapex-juan-aparicio-headshot-portrait.jpg&w=640&q=75&dpl=dpl_HueeNpXdxogoVHKg3R6tihhrRATh) ### Juan Aparicio Founder & CEO Years at Siemens in industrial automation, then in robotics: the work that taught him how much has to go right for new technology to earn a place on the floor: clean integration, operator trust, a real path from pilot to production. He builds ReshapeX for that bar. Can speak on * Why LLMs hallucinate on industrial product data * AI adoption in industrial distribution and automation * How buyers now research parts through AI * From pilot to production in industrial AI Headshots * [Portrait, warehouse](/press/reshapex-juan-aparicio-headshot-portrait.jpg) JPG · 2081×2980 * [Studio](/press/reshapex-juan-aparicio-headshot-studio.jpg) JPG · 400×400 ![Carlos Vanegas, Founder and CTO of ReshapeX](/_next/image?url=%2Fpress%2Freshapex-carlos-vanegas-headshot-portrait.jpg&w=640&q=75&dpl=dpl_HueeNpXdxogoVHKg3R6tihhrRATh) ### Carlos Vanegas Founder & CTO A PhD, a prior exit to Autodesk, and years embedded on industrial sites taught him a simple rule: technology built close to the work ships; technology built in a vacuum doesn’t. He builds ReshapeX the first way: start at the real problem, embed in the real workflow, and run evals against real questions before anything reaches a customer. Can speak on * Knowledge graphs and grounding for AI agents * Evals and accuracy measurement for industrial AI * Deploying AI inside industrial sites * Robotics adoption lessons applied to AI Headshots * [Portrait](/press/reshapex-carlos-vanegas-headshot-portrait.jpg) JPG · 2081×2980 * [Outdoor](/press/reshapex-carlos-vanegas-headshot-outdoor.jpg) JPG · 400×400 ### Approved quotes > “Hallucination isn’t a defect waiting on a patch, and once you see why, the whole problem looks different.” Juan Aparicio, Founder & CEO · 2026-06-29 · [Why AI Gets Industrial Product Questions Wrong](/en/insights/why-ai-gets-industrial-product-questions-wrong) > “Ask a model to cross a discontinued part twice, get two part numbers, both plausible, identically formatted, one of them wrong.” Juan Aparicio, Founder & CEO · 2026-08-18 · [Reliability Is a Whole Product](/en/insights/reliability-is-a-whole-product) > “That knowledge is extraordinary. It is also fragile.” Juan Aparicio, Founder & CEO · 2026-05-04 · [Every Rep Should Know Every SKU](/en/insights/every-rep-should-know-every-sku) ## News and coverage Press releases and the full list of coverage live in the newsroom. [Go to the newsroom](/en/newsroom) ### Recent coverage [ Manufacturing MattersPanel ### Episode 127 — AI Panel Discussion at 2026 A3 Business Forum Juan Aparicio joined Melonee Wise (KUKA) and Adi Dalvi (OSARO) on Jimmy Carroll's panel at the A3 Business Forum, on where AI is adding measurable value in automation today — and why practical, well-defined use cases are beating the flashy demos. Featuring Juan AparicioWatch on Manufacturing Matters ↗ February 6, 2026](https://manufacturing-matters.com/episode-127-ai-panel-discussion-at-2026-a3-business-forum/) [ A3 (Association for Advancing Automation)Article ### Reshape Automation Introduces First Release of ReshapeX, the AI‑powered Sales Operations Platform Designed for Industrial Automation Professionals A3 — the Association for Advancing Automation — ran the announcement of ReshapeX's public release on its own industry news feed. June 18, 2025Read on A3 (Association for Advancing Automation) ↗ ](https://www.automate.org/news/reshape-automation-introduces-ai-powered-sales-platform) [ Robotics 24/7Article ### Reshape Automation introduces ReshapeX AI powered sales operations platform Robotics 24/7 covered ReshapeX's public release as a sales-acceleration platform for industrial automation. June 18, 2025Read on Robotics 24/7 ↗ ](https://www.robotics247.com/article/reshape_automation_introduces_reshapex_ai_powered_sales_operations_platform) ## Downloads ### Using the logo * Keep clear space around the logo equal to the height of the R glyph. * Don’t recolor, stretch, rotate, outline or add effects or gradients. * Minimum width: 120 px on screen, 30 mm in print. * Write the name as ReshapeX: one word, capital R and X. ### How ReshapeX works 70-second overview: why AI tools guess at part questions, how ReshapeX maps a catalog into one knowledge graph its experts check, and the agents that answer customers and teams with sources. [Download the overview video MP4 · 1080p · 70 s · no audio](/press/reshapex-how-reshapex-works-2026.mp4) ### Logos * [Full color, for light backgrounds SVG](/press/reshapex-logo-color-on-light.svg) Use on a background that keeps the wordmark legible. * [Full color, for light backgrounds PNG · transparent](/press/reshapex-logo-color-on-light.png) Use on a background that keeps the wordmark legible. * [Full color on white JPG](/press/reshapex-logo-color-on-light.jpg) Use on a background that keeps the wordmark legible. * [Full color, for dark backgrounds SVG](/press/reshapex-logo-color-on-dark.svg) Use on a background that keeps the wordmark legible. * [Full color, for dark backgrounds PNG · transparent](/press/reshapex-logo-color-on-dark.png) Use on a background that keeps the wordmark legible. * [Full color on dark JPG](/press/reshapex-logo-color-on-dark.jpg) Use on a background that keeps the wordmark legible. * [Black SVG](/press/reshapex-logo-black.svg) One-color logo for light backgrounds and print. * [Black PNG · transparent](/press/reshapex-logo-black.png) One-color logo for light backgrounds and print. * [White SVG](/press/reshapex-logo-white.svg) One-color logo for dark backgrounds and photos. * [White PNG · transparent](/press/reshapex-logo-white.png) One-color logo for dark backgrounds and photos. ### Product visuals * [Architecture, Novanta / ATI PNG](/press/reshapex-architecture-novanta-ati.png) How the grounding layer sits between ATI’s catalog and the Quick Consult agent. * [Quick Consult configurator PNG](/press/reshapex-configurator-novanta-ati.png) Quick Consult specifying a robotic end-effector configuration on ATI’s site. * [Architecture, item PNG](/press/reshapex-architecture-item.png) How the item Expert agent reaches item’s product knowledge. * [Customer journey, item PNG](/press/reshapex-customer-journey-item.png) Where the item Expert agent joins the customer journey. * [Industrial AI Accuracy Index 2026 PNG](/press/reshapex-index-2026-siemens-question.png) A Siemens soft starter question from the Index: Claude with web search said yes in 3 of 3 runs; the verified reference answer is no. ### Video * [Reshape Sales MP4 · muted](/videos/agents/sales-concierge.mp4) 30-second loop: Reshape Sales reads an RFP and assembles a priced proposal cited to source. * [Reshape Service MP4 · muted](/videos/agents/customer-support.mp4) 44-second loop: Reshape Service reads a customer email, pulls their order history and drafts a fix that cites the manual. * [Reshape Engineer MP4 · muted](/videos/agents/application-engineer.mp4) 30-second loop: Reshape Engineer turns a requirement into a compatible, priced part set. * [Reshape Maintenance MP4 · muted](/videos/agents/field-operations.mp4) 30-second loop: Reshape Maintenance reads a line’s PLC to find why a breaker keeps tripping. ### Environment and event photos Photos from customer sites and industry events are coming. Need one now? Ask the media contact below. ## Media contact James Sugrue Media inquiries james@reshapeautomation.comCopy Replies within one business day. ReshapeX · Moraga, California [ReshapeX on LinkedIn](https://www.linkedin.com/company/reshapex)